It Started at Glamis.
Grithouse didn't start in a boardroom or a branding agency. It started in the desert — covered in dust, driving camp to camp at the Imperial Sand Dunes, AKA Glamis, selling shirts to whoever would have us.
Our Story
Where the Name Comes From
GRIT — because that’s what it took. Not a strategy or a budget. Just the grit to show up, get turned away, and come back the next camp. Over and over until it worked.
HOUSE — because the printing shop is literally in our house. This brand was built from home, from scratch, by hand. Grithouse.
Our Mission
Built for the Everyday Racer
To represent the grassroots racing community — the builders, the grinders, and the everyday racers who do it from the garage and the heart.
No factory team. No sponsor. Just grit, a home shop, and the dirt underneath it all. That’s who we are. That’s who we build for.
Built By Dirt Mentality
We Were Built by Dirt Too
Built by Dirt came from the dust itself. When we looked at the riders, the racers, the builders hauling their machines into the desert on beat-up trailers — we realized they were built by dirt too. Their machines. Their weekends. Their whole lifestyle.
Grithouse will always represent the real racers. We will never chase the mainstream at the expense of the community. We stay honest, we stay grounded, and we stay in the garage.
